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Press Contacts:
Jean Lombard, The Jean Effect

Trey Garman for TEAM Unlimited

Corporate Contact:
David Fradin, MauiGames


MauiGames to Develop XTERRA Multisport Video Game Series

Maui, Hawaii – October 8, 2002 – MauiGames, a video game developer focused on leveraging artists, gaming technologists, and programming talent from Hawaii and around the world, and TEAM Unlimited, producers of XTERRA events, the world’s fastest-growing off-road multisport races, today announced an exclusive agreement in which MauiGames will develop games based on the popular XTERRA brand.

Inspired by the excitement and thrill of the popular XTERRA races, MauiGames will develop new games and as a result, new events will be developed. Some of those events from the Xterra MauiGames video game series will become a new sports competition representing the first time a video game will have been transformed into a real event.

“As the creator and producer of the world’s most popular off-road multisport racing series, now televised worldwide, we have captured the attention of a loyal and enthusiastic global demographic,” said Tom Kiely, President, Team Unlimited. “We are committed to MauiGames and its association with the XTERRA brand and to marketing video games and event packages with the same passion and commitment that we have devoted to making our XTERRA brand a success,” said Kiely.

“MauiGames will bring the exhilaration of Xterra style off-road racing to video games,” said David Fradin, President of MauiGames LLC. “It is a rare opportunity for a game developer to license a brand name especially one of this quality that is rapidly growing in worldwide popularity,” said Fradin.

About TEAM Unlimited and XTERRA Races and Events

TEAM Unlimited (, a Hawaii-based lifestyle sports television events and marketing company, owns and produces XTERRA and is best known in the United States for its Nissan Xterra USA Championship series. Over the last 12 years TEAM Unlimited has produced more than 175 television shows resulting in three Emmy and 15 Telly Awards for production excellence.

XTERRA races are off-road multisport events combining open-water swimming with mountain biking and trail running. The first XTERRA race was held in 1996 with 123 competitors in Maui. The XTERRA demand has since exploded: XTERRA drew 70,000 competitors and spectators to 43 events in 8 countries this season.

About MauiGames LLC
MauiGames was formed in April 2002 to develop video games for a variety of platforms including consoles, internet, mobile devices and others. With Hawaii’s reputation as a quality place to live and work, MauiGames has attracted world class game developer talent. Additionally, MauiGames has acquired cutting edge game technology in areas such as real time fluid dynamics, 3D collision detection and particle systems. Leading this combination of world class talent and technology is an experienced management team of senior game and Silicon Valley executives.

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