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FOR IMMEDIATE RELEASE

MauiGames Contact:
David Fradin, MauiGames
408.741.0974
dfradinATmauigames.us (replace AT with @)

CELL PHONE GAME ADVERTISING TECHNOLOGY AVAILABLE FOR LICENSING

Maui Games Offers In-Game Cell Phone Advertising Technology to Cell Phone Game Developers and Publishers

Maui , Hawaii and Saratoga , California , February 8, 2005 – Maui Games is offering its proprietary technology to embed advertising in cell phone games to cell phone game publishers and developers. The technology, which has already been shipped in over 50,000 games, enables an advertiser to deliver specific advertisements to a game. Depending upon the license selected, the publisher or developer could earn as much as two to three times the revenue obtained for the purchase of the game.

“Advertisers are looking for new and unique ways to reach their target audience,” said David Fradin, President of MauiGames. “A tastefully placed advertisement can add to the realism of the game and make it extremely memorable,” Fradin continued.

The technology enables the delivery of graphic and text ads based upon geography and schedule selected by the advertiser. Advertisers can implement contests and cross promotions with detailed tracking of impressions delivered. The technology allows advertisers access to user-supplied demographics and access frequency and duration statistics. Various types of ads such as game sponsor, in-game billboards or banners, and end of game can be delivered to targeted players.

From the user’s perspective, the technology adds unobtrusive commercial sponsorship to exciting games, the ability to compare scores with others worldwide via a leaderboard function, and advertising targeted to the user-supplied demographics.

Additional information about the licensing opportunity can be obtained by contacting David Fradin at (408) 741-0974.

About Maui Games, Inc

Maui Games is a premier content developer for the rapidly growing mobile gaming and applications market. MauiGames was founded in April 2002 by successful game developers and high tech veterans with a demonstrated history of success. MauiGames has attracted world-class game development talent, from artists to engineers. Leading this combination of talent and technology is an experienced management team of senior electronic gaming and Silicon Valley executives. Maui Games has developed Maui Mountain Biking, Michael Vick: Two-Minute Drill, Marshall Faulk Football for J2ME and has underdevelopment a series of games scheduled for release on Verizon in the spring, 2005.

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